Monday Career Services

Public Relations Specialists

Education: Most of these occupations require a four-year bachelor’s degree.


  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments or agenda.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders’ reports.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

National Wages & Employment Trends

Median wages (2010) $25.05 hourly, $52,090 annual
Employment (2008) 275,000 employees
Projected growth (2008-2018) Much faster than average (20% or higher)
Projected job openings (2008-2018) 131,300



All Hallow’s Eve — Samhain — Candy Day!

Halloween is just a few short days away! And, while I realize not all of us are planning on coordinating an elaborate Halloween light show, we’ve got some other ideas (with help from Martha Stewart)!

If you’re anything like me…pumpkin carving sounds tedious and messy. Easy solution! Cut out space just enough to stick cute plastic fangs in and use pins for beady little eyes! You’ll never spend an excessive amount of time on carving and clean-up again!

But let’s be serious…the best part about Halloween — the treats. From poison apples to coffin brownies, Martha’s got it all.

Happy Halloween, BPSers!

What is your story?

Everybody has a story.

Bernard Clarfield, better known as “Bernie” has an amazing story.  Bernie is 76 years old and he is a college student, and not just any type of college student, an on-line college student.

Bernie is like you, one of the many non-traditional students that exemplify the changing environment in education.  Today, the majority of college students are over the age of 24, and a growing number are utilizing the online format to balance family and work obligations.

Bernie’s story began at age 17, when he dropped out of high school to join the military.  But he never gave up his dream of getting a college degree.

What is your story?  Remember the path it took to get you to this moment, and let it be the motivation that gets you to the finish line.


Time Management

Time is a precious resource that we never seem to have enough of.  How you split your time between work, family, school, and a social life can be a challenge. Learning skills to make the most out of the time you do have can be the key to achieving your educational goals!

Time management tips:

Rest! You won’t remember what you read when you are half asleep! Being rested will help you concentrate.

Review! Have 15 minutes until the oven timer goes off? Look over your notes. Regular review will help you master the information, retain it, and have better recall for tests.

Schedule! Make a weekly schedule identifying when you will study. Post it in a visible place were you, and your family, can see it. You will have made an appointment with yourself to do your classwork, and you have alerted those living with you to respect the time you need to achieve your goals.

What Citation Style Should I Use?

Whether you’ve been working on your degree non-stop since you graduated from high school or whether you’ve taken a few years off before finishing up, you know there are a plethora of different citation styles out there to choose from. The question is which one should I use?

The short answer is: Ask your professor!  Professors, based on their area of study, may have different preferences.  The good news is, in general, Business, Education, Journalism, and Psychology disciplines primarily use the American Psychological Association style, better known as APA style.

You may think to yourself, that’s easy, I’ve used APA in the past.  Beware of that assumption.  APA is a living resource that is always being updated, improved upon and having its writing conventions changed.  In fact the APA Publication Manual is now in its 6th edition.

Have no fear!  The APA’s website is an excellent source for updated information on what changes have been made, the basics of APA, and other helpful information.  Visit


Monday Career Services

Training and Development Specialists

 Education:  Most of these occupations require a four-year bachelor’s degree.


  • Monitor, evaluate, or record training activities or program effectiveness.
  • Offer specific training programs to help workers maintain or improve job skills.
  • Assess training needs through surveys, interviews with employees, focus groups, or consultation with managers, instructors, or customer representatives.
  • Develop alternative training methods if expected improvements are not seen.
  • Organize and develop, or obtain, training procedure manuals and guides and course materials such as handouts and visual materials.
  • Present information using a variety of instructional techniques or formats, such as role playing, simulations, team exercises, group discussions, videos, or lectures.
  • Evaluate training materials prepared by instructors, such as outlines, text, or handouts.
  • Design, plan, organize and direct orientation and training for employees or customers of industrial or commercial establishment.
  • Monitor training costs to ensure budget is not exceeded, and prepare budget reports to justify expenditures.
  • Select and assign instructors to conduct training.

National wages and Employment Trends:

  • Median wages (2010) $26.04 hourly, $54,160 annual
  • Employment (2008) 217,000 employees
  • Projected growth (2008-2018) Much faster than average (20% or higher)
  • Projected job openings (2008-2018) 107,100



It’s Friday!

Time for the weekend and some well-earned R and R.

For a bit of fun for your Friday, try the website Test My Brain. You can test your knowledge of famous faces, test how well you can sense how someone is feeling by the tone of their voice, or judge facial expressions.

It’s a little fun at the end of a long week.

Enjoy your weekend and we’ll see you on Monday!