Public Relations Specialists
Education: Most of these occupations require a four-year bachelor’s degree.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments or agenda.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders’ reports.
- Coach client representatives in effective communication with the public or with employees.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
National Wages & Employment Trends
|Median wages (2010)||$25.05 hourly, $52,090 annual|
|Employment (2008)||275,000 employees|
|Projected growth (2008-2018)||Much faster than average (20% or higher)|
|Projected job openings (2008-2018)||131,300|